Absolutely.  More importantly though, it needs a website that is well-built and a good fit for the business; as with all business needs, it’s not a “one-size-fits-all” situation.  While we designed our own Denver SEO Hosting & Web Design framework to be a powerhouse for digital marketing, we have also helped local artists who need less focus on lead generation and more attention paid to a visually striking online portfolio.  A well-designed website will clearly communicate your brand, offerings, position, etc. while connecting you to your market, and all with minimal upkeep and maintenance. 

Aside from the disastrous economic impact of Covid-19, the fact that Colorado is rife with competition (Forbes lists Colorado as the #4 state in the U.S. for entrepreneurial pursuits), and the obsolescence of some of the most common old-school business practices (sales tactics and “location,” for example)?

The two reasons we run into most often are that small businesses don’t want to prioritize digital marketing enough to sufficiently take advantage of a largely digital marketplace, or they don’t know how or aren’t willing to really sell the value of what they do. 

A third and more sneaky problem is that businesses don’t know how to effectively manage their feedback to generate and preserve the fabled “word-of-mouth marketing” that they banked on when they wrote up (or didn’t write up) their marketing plan. 

Whether it’s online, face-to-face, or through the efforts of your dedicated sales team, we want to give you the skills and resources needed to get your value out in the marketplace and noticed.  Call or email and let’s talk about it.

That depends largely on which margin you’re talking about!  Looking at an Income Statement (a.k.a Profit & Loss Statement, P&L, etc.) the revenue is up top and the net income is down at the bottom.  Between those two points, you also have your gross margin measuring how well your revenue addresses the direct costs involved in generating it, your operating margin accounting for the costs of simply running the “backend” of the business, and your tax and interest expense, which, if out of whack, can cost you unnecessarily. 

Net income is unfortunately the sole focus point because it is quite literally the “bottom line,” but if any of your other margins are underperforming, that unerperformance will transfer all the way down the statement. 

Maybe you’re a little off on the pricing and your contribution margin is lower than desired, which would require a market assessment and possibly a price adjustment or supplier renegotiation.  It might be that your administrative costs are running up the bills, which is a conversation all its own.  It might even be that you’re not taking advantage of all the tax breaks you could be getting, so your tax rate is needlessly inflated. 

Get in touch with us so we can help you get to the bottom (or the top?) of it!

It varies depending on what you’re trying to accomplish.  If you just need to run a few key questions through the grinder of an expert opinion, the going rate is anywhere from $50 – $185 per hour in Colorado depending on who you ask.  If your current project is restructuring your entire management structure to facilitate stronger communication channels and optimized workflow, you’re probably looking at anywhere from a couple thousand dollars if you’re a small-medium business to tens of thousands of dollars if you’re a little on the larger side. 

While some business owners get sticker-shocked at first, it’s almost always beneficial to get an expert opinion, and when well applied, it’s an asset with an unbelievable return. 

At Helsing we know and appreciate that most of our clients aren’t made of money (yet).  We offer pricing models that are tailored to the needs and abilities of your business, including performance-based compensation plans, and even Sweat-Equity compensation plans for qualifying clients.  Contact us and see how we can give you the value you need without the hassle.